Don't Be A Can't – Irn-Bru

In the middle of a high profile recipe change, IRN-BRU wanted to ‘distract’ its fans with a new campaign.

While not just making the front page of The Sun, we moved the attention away from BRU’s sugar content.

The world is all too ready to say you can’t,
but IRN-BRU says you can.

All You Can't Jail This Billboard – Greenpeace Hands Mean Everything – Dove Don't Be A Can't – Irn-Bru Find Your Mojo – J2O Stop It Before It Starts – Greenpeace Donate Your Words – Cadbury Spiked – Stamp Out Spiking Giant Dinosaur Kebab – German Doner Kebab Wake Up In A Good Place – Bensons German Doner Kebab – Boss Box Dead Cute – Scottish Government Where Christmas Comes Together – Dobbies Oops – O2 Big Taste – Cadbury

You Can't Jail This Billboard – Greenpeace Hands Mean Everything – Dove Don't Be A Can't – Irn-Bru Find Your Mojo – J2O Stop It Before It Starts – Greenpeace Donate Your Words – Cadbury Spiked – Stamp Out Spiking Giant Dinosaur Kebab – German Doner Kebab Wake Up In A Good Place – Bensons German Doner Kebab – Boss Box Dead Cute – Scottish Government Where Christmas Comes Together – Dobbies Oops – O2 Big Taste – Cadbury

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